Customer Relationship Management (CRM) is more than software. It's a business strategy designed to enhance customer satisfaction and loyalty. If your business goals include creating more profitable relationships with your existing customers, and enhancing the buying experience to attract new prospective customers, then you are already thinking about CRM.

The purpose of CRM software is to bring together customer data from many sources and make it available, in real-time, to all customer-facing employees. CRM software connects sales, marketing, customer support, and customer service so that your customers enjoy a positive, consistent experience at every stage of the buying cycle.

CRM helps your company offer the right product or service to a willing group of customers or prospects at the best time for them to buy. This improves win ratios in sales and increases return on your marketing investments. CRM positions your company to respond better to customer needs and create a positive buying experience. This customer-centric business model is shown to increase repeat sales, profitability, and long-term competitive advantage. Finally, CRM increases your insight into sales, marketing, and support operations, allowing you to improve your overall business strategy. By analyzing data provided by CRM, you'll invest resources into critical areas that need improvement, avoid activities that yield poor results, and repeat winning sales and marketing tactics.

The resources below will provide you with additional information about SageCRM. SageCRM is an easy-to-use, fast-to-deploy on-site CRM solution with out-of-the-box but configurable business processes. It provides access to vital customer information-anytime, anywhere-so you can manage your business with an integrated approach to inside and field sales automation, customer care, and marketing. This industry award-winning solution is low-cost and feature-rich - a perfect combination for ensuring a great return on your CRM investment!

	SalesEnablement.pdf - Sales Enablement: User Acceptance Means More Sales.
	YankeeGroup.pdf - Eight Recommendations for Back- Office VARs to Help Businesses Focus on Their Customers.